Choosing an SEO Company – 5 pointers!!!
Search Engine Optimisation can only be successful when it is done by the right people. While big businesses can afford to have an in-house team to handle their SEO practices. Small and medium companies have to work with outsourced service providers. In our experience we have come across many businesses that called SEO is a scam and the companies who do it are scam artists. While this can be true to some extent, businesses should realize if they did the right things to choose an SEO Company.
We are listing out a few pointers that come out of our decade long experience handling many search engine optimization campaigns for companies across the world. This can help you make the right and most informed choice.
Learn the basics:
Digital marketing and SEO has become mainstream and today a business may like it or hate it but cannot negate SEO from their marketing programs. It is very important for businesses to have the basic understanding of SEO and luckily most of these resources are available for free on the internet. Here are some renowned resources to learn the basics of search engine optimization.
This can solely save your hard earned money going into drain. A good seo provider can definitely provide good references. It is very important to have a conversation with the company the service provider refers. Most business owners look at various other factors most importantly cost but fail to look at a highly important factor like reference check.
Guarantee – A big NO:
Most SEO’s provide guaranteed results; why can’t you? Do you give money back guarantee? These are the common questions asked by businesses while choosing an SEO. By choosing a wrong SEO partner you just don’t lose money you lose precious time and sometimes credibility on search engines. Do you know search engines like Google ban websites that perform black hat SEO?
Search Engine Optimisation is about understanding your business, best practices as advised by search engines and the online competition. No one can doctor or influence search engine rankings but what can be done is to trick search engines to manipulate results. If you choose to go by the Guarantee a company promises; you most probably will be getting into a company that is into shady (otherwise called as black hat seo) seo practice that can lead to a search engine penalty.
If you still don’t believe us; see what Forbes has to say:
One of the best option for businesses is to check the current rankings of companies referred by the SEO company you are going to be dealing with. It is very important to note the keywords; normally it is easy to rank for a long tail keyword which has less competition. It is quite tough to rank for a highly competitive broad keyword.
Check for the rankings on search engines like Google and ensure the rankings in real time.
SEO is a team work because it involves multiple professions to get search engine optimization right. A website would rank better if it complies with all the search engine guidelines. For Ex: Search engines emphasize on website loading speed a lot. A website that is not built to load with 3-5 seconds will definitely not perform well on search engines. So a strong technical understanding is a must. Content: From the time search engines came into existence “content has been the king”. Writing a good and optimized content is a must. So you may require a content writer. Research Analyst: Unless you know how your competition is placed on search engines it is near to impossible to beat them. Beyond this there are lot of keyword based and data analytics involved in performing SEO.
So SEO is not an one man job, it’s a team effort. If you choose a company or an individual without a proper team to support the various skill sets required, you most probably will end up burning your money.
If you had a bad experience in SEO and have not followed the above detailed steps you are partly to be blamed. We at DNeers strictly follow best practices and search engine guidelines. If you would like to talk to our clients you are more than welcome to so.
Please reach out to us through chat or leave your contacts we will get back to you and provide you a free SEO analysis.