Social Media is one of the most demanding platforms for brands to measure the return on investment in the business. But it is complicated to pull all the pieces of marketing efforts together to create a total sum ROI value. Rarely anyone hears about a lean direct marketing campaign with measurable ROI. But now the trend that social media can serve many functions including Public Relation, consumer service, research in market, marketing and branding.
User generated content, blog posts, tweets, you tube videos etc are all over the web. The power of brand advocates addressing customer concerns and fixing problems empowers participation.
Be Authentic in the form of content; provide unique content that attracts people more. First join in a community that how to fetch details and in what way, so that whenever doubt arises ask in the community for help. Create content and take advantage on word press, yahoo’s product Tumblr and social media to vessel brawny messages.
Just engage in social media listening, the process starts with
Listen to customer dealings
Translate consumer feedback
Benefit from brains gathering
Analyze content collection
Use social listening skills to identify influencers then engage and collaborate with customers in the form of product development, building business process etc. Brand definitely takes a leap when customers endorse it.
Social media networks mot only allows business to connect and interact directly with their customers, it also value the opportunities to listen what customers are saying about the brand which a company offers.
The right standpoint of interaction involves not just consuming information, also share and give back information. Because it is only by fostering customer engagement inform of people and companies can build relationships.