Pay per click is also known as Cost per click is a paid form of online advertisement in search engines and affiliated sites. The publisher is getting paid from the advertiser for each click made on the ad.
Everyone makes mistakes in PPC which is possible to fix it. Here are few of the conversion errors frequently made by advertisers.
No focus on conversion tracking
Many advertisers lack of tracking conversions and go among habitual advertisers who do offline methods. Even the website is active, most of them try from offline method and it drives traffic from offline channels. Finally, advertisers gain a bad traffic system and many fear to try pay per click.
Fixing mistakes in tracking code installation
Tracking code installation is not the same as adding analytics code. Installing conversion tracking or analytics code is not a much challenging process. Many advertisers place the major search engines like Google or Bing conversion tracking pixel on all the pages of the website that ends in 300 percent conversion rate which is meaningless for PPC.
Errors made during the URL tagging
URL tagging can be tricky, but always should be tested before let it run. The visit won’t be tracked properly; even the visitors reach the correct landing page. The URL tagging error leads to a 404 error page and break the URL completely. So it’s better to check the tagged URL before starting a campaign.