Content Management System (CMS) otherwise known as a web management system is a software of applications and tools that plugs into your website to seamlessly create, edit, review and publish electronic text. The attribute of CMS are actions, accuracy, availability, discoverability and relevance of the content. It manages various website content such as text, images, video, audio, documents, etc., effectively and easily.
Various marketing tools can be designed using a Customer Management System that has the ability to tailor-make the content and advertising of your website for a user’s specific characteristics using information provided by the user. The basic functions of CMS are maintaining security, objects, reports by managing servers and audits.