Basically, you can see heat maps on real estate sites, weather reports, and if you are a sports fan, you could see them in football (player positions) also in cricket (bowling spot). Here heat map is used to review the user check-ins of a particular website. It helps us to know the actual visitors and their activities on the site. Accordingly, we can change the content, menu or advertising strategy.
Heat maps are mostly represented in two dimension colours which can provide visual results of information. Finally, heat maps are not the exact data, they just present the data visually.
Advantages of heat maps:
There is n number of website analysis but heat maps can pull immediate attention to crucial problems in your website. And on the other hand, we can have a clear view of the user’s requirement and expectation.
To develop the website at the effective manner, heat maps are the demanding insight tools for understanding the user experience. Other analytic tools can show on which page user visit mostly but by using heat maps we can know how users are engaged on each link or content.
Heat maps can be classified into click heat maps, scroll heatmaps, mouse movement heat maps. By using these heat maps we can come to a conclusion why some users convert and others don’t.
Scroll map shows how long users scroll down the pages in your website. So that you could improve the content, design or promotion on the pages where users don’t stay long.
Hover Map (Mouse movement Heat map):
It is a faster way to understand user’s engagement particularly in areas of pages. This can clearly show you what are the popular links and contents on your website.