One of the most popular marketing strategies today is influencer marketing, the reason for its popularity rises from the fact that customers are informed more than ever. Influencers are the ones who can drive the customer to make purchase decisions.
Taking the idea of celebrity endorsement and giving it with a content-driven marketing campaign. Influencer marketing cannot exist without social or content marketing. The results of the campaigns are the collaborations between brands and influencers.
Influencers having a loyal following presenting themselves as a subject matter expert so any recommendation coming from them builds credibility and trust about a brand. 40% of people have said they made a purchase as a result of an influencer talking about it.
Influencer marketing is able to generate a high return on investment is due to relevance. Its more effective than ads as most of people use ad blockers on their computers and smartphones. So when an influencer posts something the followers receive content from them as they willingly have chosen the influencer.
Not only you can gain customers quicker but also drive higher conversions. Exposure of brand to more people can lead to more potential customers you can target in the online population.