Most content marketers are aware of video marketing becoming more popular and most time spent area in any kind of digital platforms. With this trend, business owners believe that video marketing gives them a good return on investment. From individual influencers to market giants has engaged the internet with short video posts or stories promoting their products, services, personalities and more.
Video marketing strategy reports show video conversion rates outperforms other content marketing efforts and it can also lead directly to sales. Adding a product or service video on your landing page can increase conversions in a huge margin.
Video marketing is a way of life where you have enough space for instructing, educating, or promoting videos. It’s not only for major brands, but the small business also needs to start in order to compete in online population, by creating unique content you can differentiate, retain and build a strong relationship with customers which can help you grow a solid brand.
Creating user-generated content is one of the highest forms of video marketing at present. These video content can bring in traffic to the site for better SEO. Involving your audience in your business plan is much better than selling to them.
People share emotions and not facts and if your content has unique and fun features the engagements are huge. Sharing a branded video with their friends if it is entertaining is around 70%. And of course emotions cannot bring a return on investment but it can create huge traffic and you can take it from there.