Choosing a domain name can be much hectic than naming your baby? Yes, there are quite a few factors one needs to consider before registering a domain name. And they are:
1. Brand or Keyword – dub dub dub can sound dumb dumb dumb:
The domain name story: Before looking in detail about how should the domain named, we need to understand why domain names were chosen. In reality a website is not known by its name but the IP (Internet Protocol) . Name is for users to remember and IP is how computer understands and refers it. So naming is about branding for people to remember and come back.
Today’s million dollar dilemma in choosing a domain name for a business would be to choose between the brand name or a keyword. Yes, search engines like Google give a lot of importance to keywords in URL however this should not be the only reason to choose a keyword to be your domain name. While this may look good in short term it may have adverse impact on branding your website.
Who can profit from keyword based domain?
- Small businesses
- Single product or service line business
- Local businesses (partially) (drycleanersbuffalo.com, carpetcleanersbuffalo.com)
How is it detrimental?
Imagine coca-cola had a domain name called bestsoftdrink.com. It is that absurd if you are trying to build a brand and you want people to remember your company.
Why should you not choose keyword in domain?
- Brand is never established.
- Business might loose repeat customers.
- Hard to remember.
- Search engine’s can change policies
DNeers Suggests: If you are a business who would like to take advantage of the importance given by search engines for keyword based domains and also establish your brand. Try something like:
Also, you can have keyword domain micro sites that offer specific information about the product and co-market your brand which will help you establish your brand better.
2. Top Level Domain (TLD) – what after dot?
Most of us when we think of registering a domain would have encountered this.
- Should I choose domainname.com or domainname.biz or domainname.cc or domainname.org?
- Does this have any impact on my ranking?
Well, the most preferred would be .com or if you are a company/business operating within the country then you can choose your country extension like India (.co.in or .in), Australia (.com.au), United Kingdom (.co.uk). Country based TLD can be advantageous in branding as well as search engine ranking.
3. Who to register your domain name with?
The domain name registeration industry is highly crowded marketplace. However going with one of the top name in this industry can be advantageous in more than one way. The most important being the support provided by the company when you need them to support you.
4.What should companies know?
At DNeers we encountered situations where the domain name of a business is not owned by the business but their web development company. This happens because businesses think this is too technical. It is actually not, here are some trusted and big names in the industry.
USA – Godaddy, HostMonster
Australia – Crazy Domains, MelbourneIT
India – Net4.in, BigRock, Crazy Domains, GoDaddy
United Kingdom – Godaddy, Crazy Domains
WHy should you call DNeers?
We offer Free Consultation and our experts can help you in choosing a domain name for your business. You can reach us through email @ firstname.lastname@example.org or chat with our experts online now.