Earlier this week, Google announced an update of Google DMCA piracy Algorithm. This Google algorithm refreshed How Google fights piracy report across the services. Google can reduce piracy within the lookup results including the ad formats.
Google is testing a new ad format for movies and music which can help people to find authorized sources of media and to stop people finding pirated content. The new ad format contains the number of queries for movies that includes terms like free, watch or download.
Google also examines other ways of directing people to legitimate sources of music and motion-picture shows, including in the right-hand panel on the results page. Currently these result changes are visible only in U.S and Google has plans to extend the same in other major countries UK, India, Australia etc.
Google continues the progress on fighting piracy across the services.