Magento CMS is an open source eCommerce script with MySQL and PHP databases. It facilitates SEO, powerful marketing, and catalog management tools that helps to create or edit sites as per the business needs with the help of a highly intuitive administrative interface. Magento feature rich platform along with the leverage to control the functionality of the eCommerce site, including the layout, design, and content.
A mailing server, MailChimp provides an Email service to create, send and track emails. It manages Email marketing to increase more customer atisfaction. Mailchimp can be integrated with many projects. Thus, it helps in managing emails to customer’s demand products, product subscription, product updates, event invitations and announcements.
Magento Integration with MailChimp:
The integration increases revenue for online marketers with the help of data in the eCommerce ecosystem. It allows instant Access to Purchase History Data in Mailchimp. It maintains customer purchase records from Magento for analyzing the data, and also upload the customer information directly to Mailchimp.
Features of the Integration:
- A wide selection of publishing tools
- Multiple features, modules, language and geographic location
- Integrating with social networking tools
- Integrating comprehensive tools for the campaign
- Seamlessly deliver Magento transactional emails
- Seamless synchronization between Magento and MailChimp
Integration of Magento and MailChimp supports a powerful tool to send mass mails or promotional emails that help online retailers sell even more products. The integration helps the user to automatically collect and analyze customer information, product, and purchase history data. The developer’s community sets up a multiple automated and personalized emails that are triggered by purchase history and other criteria.
- Create Right Data
- Send Right Emails
- At Right Time
- To Right Customer and Retain Customers
The integration allows automated retention marketing allows the user to access and identify valuable customers, to retain them and generate additional email marketing revenue for the business and save time. Integrating with MailChimp enables the user to send highly targeted, and unique guidance to customers based on multiple factors to indulge customers with a given product that they have purchased.