An open source eCommerce web solution, OpenCart is for small and medium level online merchants. It is a well designed platform for the online stores to build a site with ease. This platform also provides a truly professional and very reliable platform to its users. With a wide range of features, it gives users a strong hold over the customization of their store. OpenCart framework is used by a wide variety of users who are wanting to launch their eCommerce business online.
Also Read: Opencart Integartion with Outlook
Google Analytics provides the user with graphical reporting of the site by the tracking data. It acts as a web administrators that monitor the website traffic and their conversion ratio. It is, in short, a web statistics tracking system to the site. The organization is benefitted as it helps to improve the performance across the sites, applications, and other marketing channels to turn customer insights into actionable solutions for any businesses.
The features of Google Analytics create a greater impact on the user and the user can get more guidelines from the following link:
OpenCart and Google Analytics Integration:
Integration of Google Analytics into the OpenCart eCommerce allows the user to measure their site’s effectiveness and marketing efforts. The information that is collected using Google Analytics will improve business results and benefits the business through daily reports. The reports are generated with targeted site metrics, granular control over information feeds, and performance details. This tool benefits multi-store business with huge inventory.
The integrated OpenCart site makes it easy for the user to measure, manage and grow on the online store. The analytics tool allows the eCommerce site to manage their inventory and focus on their merchandising planning to drive profits based on traffic and conversion ratio of the visitors. This drives customer acquisition and retention by providing complete customer purchase history and their behavioral pattern to understand the highly targeted area.
Also Read: OpenCart Integration with Amazon
Integration of Google Analytics tool into an eCommerce OpenCart site caters the user of the organization with in-depth information on the usage of the system. Along with that, it gives the option to navigate through the site and channelize opportunity and bring the highest engagement, conversion and sales.