Understand your audience
The first step to grow your business through SEO is to know your relevant audience, by knowing their age, gender, geography, needs, comfort and interests. By keeping these in mind you can focus on topics and keywords to target. This could help how to attract, engage and convert users to customers. Value their interests and opinions to create an anomalous content. The more you understand the audience, the more you become user-friendly.
On – page optimization
The work you do ON your website to make it rank higher by highlighting page titles, Meta tags, Meta descriptions and internal linking. Use a unique tittle with the main keywords for that page which gives huge results and opens many doors. This practice of optimizing individual web pages will bring relevant traffic in search engines.
Off page optimization
Unlike on-page optimization, off-page optimization refers to tasks you can work outside the boundaries of your website. Major off-page optimizations are link building, social media marketing and social bookmarking. Building external links with your website is known as link building. Some of the ways which increases link building are blog directories, forum signatures, comment link, article directories and shared content directories.
Social media optimization is a better way of engaging your website through social media platforms. For instance when you link your product through any social media platforms the amount of traffic created is more, if the link is shared the number of reach for that post is huge. Social bookmarking is by promoting your blogs, articles on famous websites.
Concentrate on content than keywords was a recent guidelines by google. Your website is for users and not for google. Create your site interesting, informative and engaging to improve your SEO rankings. Keywords are also a niche factors but attractive keyword without any information deceives your users. Something is not better than nothing in website content.
In influencer marketing the focus is kept on influential people or popular leaders to covey or deliver message to larger audience through social media including their website readers. While everybody understands why keywords, good content and links are important to create huge traffic, the main focus is to know how your website is influencing the population.
How fast the content on your (website) page can load is called page speed. It is not only to measure the website insights, but also to make a better user experience. A slow page speed can affect us through fewer page view, customer satisfaction and low conversion rate.
Voice search made users even comfortable to generate results. More number of searches are through mobile devices and people find it easier to speak to google. No matter what language they speak the search engine should be able to take the keywords. It’s about to know the relevant and most common keywords.