Website Speed Optimization – For better SEO Performance & User Experience:
Do you know 47% of consumers expect web pages to load in 3 seconds or even less?
Website speed is the top factor to rank a website on search engines. A speedy website can increase user experience. If you are Research has proved that a user wait for 2-3 Seconds for a website to load and they abandon the site if it takes longer than that. eCommerce websites are the most affected by load times. Optimizing the loading speed of your website can help improve customer experience, conversion rates and ultimately, your sales revenue.
Speeding up your website load time is very critical for your business success at the same time it can be very challenging if not addressed the right way.
Top 5 Factors that influence site speed:
The most important factor that can affect a websites speed is the server performance. A slow server can hinder website rendering process. Your SEO (Search Engine Optimisation) efforts can be adversely affected with a slow performing website. It need not always be expensive servers that can give good speed. A reliable and an established hosting service is good enough. Hosting providers like GoDaddy, HostMonster etc are renowned providers with servers located across the world.
Size of an image used on your website can heavily impact the download time. Also every image is downloaded as a request from the server. The more number of images the more requests will be raised to the server. One of the ways to decrease this is to sprite your images into one and call them using CSS. While ecommerce websites cannot avoid uploading individual pictures to their products the common images can be called through CSS using sprite.
Image size and thumbnail size should always be less for a website to load faster. Your website speed optimization will heavily depend on how optimized your images are.
There are a lot of free resources that can help:
3.Too many http requests
The number of HTTP requests can affect the speed of a website. It is optimal to have 20-30 http requests for a website anything more than this will affect website loading speed.
4.CSS and Java Scripts
5.CDN – Content Delivery Network
Using a content delivery network is a smart move. CDN’s have distributed networks across the world and the websites copies are stored in multiple locations. This can help render the website from the most geographically convenient location at a faster pace.
At DNeers we help websites to increase their speed. We offer this as an exclusive and stand alone service. Please contact us for a free website speed analysis report. We are one of the leading SEO Company in India with expertise in both technical and marketing aspects of search engine optimisation.